Marketing Mangement Essay Example | Topics and Well Written Essays - 500 words

Marketing Mangement - Essay Example In order to fulfill or achieve his targets, a good marketing manager leads his subordinates and organization towards meeting these objectives. In a diversified organization like General Motors, a marketing manager can look at the overall objective of the business and then based on this objective he can setup the strategies or goals of various different products or SBUs within a business. Only when these objectives are in line with the mission or vision of a business, a business like General Motors can achieve success by meeting their targets. The marketers can provide certain very useful information on the basis of planning. They can provide sales data of a product, consumer reactions to the product, changes in consumer tastes, impact of competition in the market and how to make sure that the product remains successful in the market. Only if they have well-defined plans they can hedge volatility in the markets and can take large and diversified companies towards success. SBU strategy or business-level strategy can acquaint a firm with the market